Breevix x Red Bull BORA Hansgrohe: A Partnership Starting at the Tour de France
July 2026
@agile.ch
Not everything needs to be said.
Some things are confirmed instead.
Starting at the 2026 Tour de France, Breevix becomes Partner of Red Bull BORA Hansgrohe. Combining a white strip with RB Racing Blue.
No pitch preceded it. No campaign built around it. The agreement was reached the way most things at Breevix are, quietly, and confirmed only once it was real.
Chosen for the Margin
Red Bull BORA Hansgrohe entered the 2026 season with one of the deepest squads in the WorldTour, built around a rare dual-leadership model: Remco Evenepoel and Florian Lipowitz, both former Tour de France podium finishers, sharing GC responsibility for the first time. Around them, a roster built for every scenario, Jai Hindley, Maxim Van Gils, Mattia Cattaneo, Jan Tratnik, Nico Denz and Tim van Dijke among them, backed by Red Bull's performance infrastructure across nutrition, biomechanics and recovery.
A team competing at the level where the margin matters, wearing something engineered for exactly that margin.
@redbullborahansgrohe
The Design
The strip itself carries the mark of the partnership. A white base, matching the team's jersey, paired with the RB Racing Blue logo. Nothing more added than that.
White wasn't only a matter of matching the kit. Together, a lighter finish was chosen, one that reflects heat rather than absorbing it, a real factor across three weeks of racing under summer sun, unlike darker strips that draw more heat into the skin. Before anything reached the Tour, the strips were tested in training camps under extreme conditions, and approved together.
@redbullborahansgrohe
The 2026 Tour de France
The partnership was activated at the 2026 Tour de France, 21 stages and over 3,200 kilometers from Barcelona to Paris. Evenepoel took two stage wins and finished second overall, six minutes and twenty-six seconds behind race winner Tadej Pogačar. Lipowitz sat fifth overall before a crash in the Stage 16 time trial ended his race early. Red Bull BORA Hansgrohe closed third in the teams classification.
Nasal breathing plays a measurable role in endurance sports: airflow resistance, oxygen intake, recovery between efforts. Over three weeks of racing, small margins compound, and not everything can be controlled. What can be is held to the same standard regardless.
What's Next
The partnership continues at the Vuelta a España. Same strips, same goal, a different set of roads.
One Detail Worth Stating Clearly
This edition isn't for sale. It's built exclusively for Red Bull BORA Hansgrohe and for Breevix's own roster of partners and athletes, not available through Shop, not sold anywhere else.
The mechanism behind it is the one already available to everyone: Breathing Strips Pro, currently offered in black, built with the same silk fiber layer and the same improved hold, engineered to stay in place in any condition. The RBBH edition changes the color. It doesn't change the standard.
That's the standard. Not louder than it needs to be, held the same way, every time.
Discover the savoir-faire behind every strip
See the full Breevix Athletes roster.
Shop the Breevix strips available to everyone.
